This is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team,.
Descargar La transicion al oceano azul/Blue Ocean Shift: Mas Alla De Competir (pdf, epub, mobi kindle)
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Download La transicion al oceano azul/Blue Ocean Shift: Mas Alla De Competir PDF (PDF, EPUB, KINDLE)
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